Oakpress Studio Recent work Concept
A website concept for an aesthetics clinic.
Someone booking their first anti-wrinkle treatment is nervous. They want to know it won’t hurt, they won’t look “done”, and the person holding the needle is a doctor. So I built a clinic site that feels calm and expensive and answers all of that before they ask. Linnea Clinic isn’t real: I made it to show what a clinic website can do.
- Business
- Linnea Clinic, a made-up doctor-led aesthetics clinic on Yarm High Street
- What they do
- Anti-wrinkle, lips, jaw and cheeks, and skin boosters
- What this is
- A concept I made to show what a clinic website can do. There is no real clinic
- The images
- The faces, the doctor and the close-up films are generated. A real site uses the clinic’s own photos
Close-ups that change with a drop of serum
The first screen is skin, up close, moving gently. Every few seconds a drop of serum falls onto it, and the next close-up spreads out from the ripple. Scroll down and one last drop splashes open into the page. Nothing to click or play with: it just looks after itself, the way a good clinic should.
A tour of one face, with a price at every stop
Most clinic sites are a list of treatments with words like “dermal filler” that put people off. Here the camera moves around one face as you scroll: frown lines, crow’s feet, lips, jawline, skin. Each stop says what it is in plain words and what it costs. People find their own worry on a face, not in a menu.
The doctor, the trust, then the prices
Halfway down, the page fades into a deep cocoa chapter: the doctor in her own words, “doctor-led, GMC registered, fully insured” and a real-sounding review. Then it fades into sand for clear prices and the questions people are too shy to ask, like “Does it hurt?” and “Will I look frozen?”. Every button opens a short booking form, and on a phone a booking bar follows you down the page.
Built to be found
Even as a concept, it has the same foundations every site I build gets:
- Each treatment named the way people search for it, with the town, in plain text Google and AI tools can read.
- Prices and answers written out, so ChatGPT can quote them correctly when someone asks for a clinic near them.
- Fast on a phone, with the booking one thumb away and everything still readable with animations turned off.
The prices, the review and the credentials on the concept are examples, because a real site would use the clinic’s own.
Why a concept?
The quickest way to show what a clinic website could do is to make one. If you run an aesthetics, skin or beauty clinic on Teesside, see web design in Middlesbrough, web design across Teesside or my prices.
Come in.
Send me your business name and town, and within one working day I’ll show you where you come up on Google, Google Maps and ChatGPT, plus the 3 fixes that would move you up. Free, with no obligation.